Humana

Seminar Series: Updates in Medicare

To increase retention rates of Medicare members, Humana partnered with EventNetUSA to produce national Seminar Series over a 3 year period. Topics covered: “Updates in Medicare” and “Health and Wellness.”

Reaching over 20,000 members seminars educated Humana members on Medicare plans and benefits. Each half-day seminar included lunch, a presentation, free health screenings, Silver Sneakers fitness classes and an exit survey.

A LOOK BEHIND THE SCENES

Seminars

  • Recruited, hired and trained full-time travelling operations team
  • Coordinated and managed all seminar logistics including Silver Sneakers vendors, presentation equipment and setup, blood pressure and osteoporosis health screening vendors, hospitality, etc.

Health Classes

  • Recruited, hired and trained full-time travelling operations team
  • Produced and managed registration website
  • Produced display, signage and fixtures
  • Designed and managed program timeline

SEMINAR QUICK STATS

  • 3 year program
  • 20k members reached
  • Results from exit survey confirmed audience retention and willingness to participate

HEALTH & WELLNESS CLASSES QUICK STATS

  • 3 year program
  • 6k classes
  • 27 unique subject matters
  • 180k+ visitations

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