To increase retention rates of Medicare members, Humana partnered with EventNetUSA to produce national Seminar Series over a 3 year period. Topics covered: “Updates in Medicare” and “Health and Wellness.”
Reaching over 20,000 members seminars educated Humana members on Medicare plans and benefits. Each half-day seminar included lunch, a presentation, free health screenings, Silver Sneakers fitness classes and an exit survey.
A LOOK BEHIND THE SCENES
Seminars
- Recruited, hired and trained full-time travelling operations team
- Coordinated and managed all seminar logistics including Silver Sneakers vendors, presentation equipment and setup, blood pressure and osteoporosis health screening vendors, hospitality, etc.
Health Classes
- Recruited, hired and trained full-time travelling operations team
- Produced and managed registration website
- Produced display, signage and fixtures
- Designed and managed program timeline
Ready to host a national or regional seminar program?
SEMINAR QUICK STATS
- 3 year program
- 20k members reached
- Results from exit survey confirmed audience retention and willingness to participate
HEALTH & WELLNESS CLASSES QUICK STATS
- 3 year program
- 6k classes
- 27 unique subject matters
- 180k+ visitations