A LOOK BEHIND THE SCENES
- Designed and transformed an iconic 1977 Airstream into a Mobile Tea Bar complete with tasting bar, brewers, compliant food service areas, and historical lounge
- Recruited, trained and staffed Tour Managers and in-field staff to serve as Tea Ambassadors
- Researched, scheduled and executed three US tours: 2016 Northeast Tour, 2015 MidWest/Pacific Coast Tour and 2014 Coastal Tour
- Integrated social media photo activation including development and execution of “Biggie” the mascot
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QUICK STATS
2016 Northeast Tour
- Logged 3,400 miles over 3 months visiting CT, NY, MA, RI, NH, PA, NJ, DE, DC and MD
- 1.6 million+ over-the-road impressions
- 91 touring days, 24 events, 23 retail stops, & 3 university visits
- 63,675 one-on-one interactions
2015 Midwest/Pacific Coast Tour
- Logged 8,200 miles over 5 months visiting NY, NJ, CT, NH, MA, ID, CA, WA and AZ
- 4 million+ over-the-road impressions
- 127 touring days, 28 events, 39 retail stops, & 1 university visits
- 49,667 one-on-one interactions
2014 Coastal Tour
- Logged over 12,500 milesover 7 months visiting MA, NY, CT, MN, IL, ID, WA, CA, TX, FL and GA
- 6.1 million+ over-the-road impressions
- 98 touring days, 23 events, 19 retail stops, & 5 university visits
- 59,831 one-on-one interactions
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