CELSIUS, fitness drink manufacturer and one of the world’s fastest growing beverage brands, turned to EventNetUSA to execute a can-in-hand guerrilla sampling program. The program’s main objective was to increase brand awareness and educate consumers on the proven performance CELSIUS delivers.
A LOOK BEHIND THE SCENES
- Completed 62 sampling days over 10 weeks in 6 markets: Miami, Austin, Los Angeles, Minneapolis, Boston, Charlotte
- Contracted, trained, and managed 6 teams of demographically targeted brand ambassadors and tour managers in selected markets
- Identified key locations within assigned markets that allowed us to reach a concentrated number of the targeted demographic including gyms and specialty fitness facilities, active lifestyle locations and fitness/sports events
Thinking about a sampling program? What are you waiting for?
QUICK STATS
- Sampled over 133,00 CELSIUS cans
- 6 Markets: Miami, Austin, Los Angeles, Minneapolis, Boston, Charlotte
- Delivered key brand messaging, vital to success of program
- Custom routed to reach fitness lifers and execute strategic product drops
- Delivered over 300,000 active and passive impressions