Humana, a leading U.S. health insurance provider, partnered with EventNetUSA in 2016 to produce and operate the national Pop-Up Guidance Center Program for activating Medicare-eligible Seniors.
Humana’s Pop-Up Guidance Center events take place in shopping malls, where Seniors come to participate in free health education seminars, fitness classes, one-on-one consultations and biometric screenings.
Now operating in its fourth year, program objectives include:
- Reinforce “Humana is here for you” message to improve member satisfaction and retention
- Increase awareness of Humana Medicare resources like Go365 and SilverSneakers Fitness Classes
- Close gaps of care for eligible Humana Medicare members by providing biometric health screenings and take-home test kits
- Generate new Medicare enrollment leads and increase brand awareness
A LOOK BEHIND THE SCENES
Event Set-Up and Operations:
- Events operate weekly and bi-weekly in select shopping malls year-round
- Daily set-up/tear-down of branded modular displays, furniture and fixtures
- HIPAA compliant private consultation and screening rooms
- Promotional and directional signage throughout venues
- Field teams include Event Manager and Brand Ambassadors
Looking to activate medicare consumers?
EventNetUSA’s Turnkey Services Include:
- Program conceptualization
- Budget management
- Marketing material inventory control
- Market research and analysis
- Venue selection and negotiation
- Hire and train Market Managers and teams of rotational Brand Ambassadors
- Comprehensive training manuals and conduct classes for team
- Hire and train local labor for event load-in/out
- Display design and production
- Routing and logistics
- Wrap-up and executive reporting
Wellness Activities Include:
- On-Site Health Screenings
- SilverSneakers Fitness Classes
- Health and Nutrition Seminars
- Cooking Demonstrations
- Identity Fraud Protection Education
- Arts and Crafts
- Thank You Letters to Military
- Guest Speakers
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