Pop-Up Guidance Center Program

Humana, a leading U.S. health insurance provider, partnered with EventNetUSA in 2016 to produce and operate the national Pop-Up Guidance Center Program for activating Medicare-eligible Seniors.

Humana’s Pop-Up Guidance Center events take place in shopping malls, where Seniors come to participate in free health education seminars, fitness classes, one-on-one consultations and biometric screenings.

Now operating in its fourth year, program objectives include:

  • Reinforce “Humana is here for you” message to improve member satisfaction and retention
  • Increase awareness of Humana Medicare resources like Go365 and SilverSneakers Fitness Classes
  • Close gaps of care for eligible Humana Medicare members by providing biometric health screenings and take-home test kits
  • Generate new Medicare enrollment leads and increase brand awareness


Event Set-Up and Operations:

  • Events operate weekly and bi-weekly in select shopping malls year-round
  • Daily set-up/tear-down of branded modular displays, furniture and fixtures
  • HIPAA compliant private consultation and screening rooms
  • Promotional and directional signage throughout venues
  • Field teams include Event Manager and Brand Ambassadors

EventNetUSA’s Turnkey Services Include:

  • Program conceptualization
  • Budget management
  • Marketing material inventory control
  • Market research and analysis
  • Venue selection and negotiation
  • Hire and train Market Managers and teams of rotational Brand Ambassadors
  • Comprehensive training manuals and conduct classes for team
  • Hire and train local labor for event load-in/out
  • Display design and production
  • Routing and logistics
  • Wrap-up and executive reporting

Wellness Activities Include:

  • On-Site Health Screenings
  • SilverSneakers Fitness Classes
  • Health and Nutrition Seminars
  • Cooking Demonstrations
  • Identity Fraud Protection Education
  • Arts and Crafts
  • Thank You Letters to Military
  • Guest Speakers


Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed


Request a Quote

Request Quote form

Please select a valid form