Edelman PR in Chicago retained the help of EventNetUSA to pull off the ultimate Bota Box Wines #botabrunchgate. The NYC event was open to lovers of all things wine, brunch, football and tailgating.
With custom tailgate-inspired brunch-bites created to perfectly pair with Bota Box wines, guests enjoyed and spread of instagram worthy eats. The fun continued with branded foam pinkies, cornhole games and photo ops.
A LOOK BEHIND THE SCENES
- Researched, negotiated and booked event venue within strict parameters related to alcohol sampling compliance
- Managed program according to New York State Liquor Authority regulations
- Managed all event permitting, special licensing, insurance and legal requirements
- Designed and produced custom Bota Box inspired rectangular tent to mimic product packaging
- Recruited, trained and staffed event Brand Ambassadors and catering team
- Worked with brunchboys influencer to design brunch inspired tailgate recipes perfect for pairing with Bota Box wines
Interested in a pop-up event for your brand?
- 300+ walk-in guests during 3 hour event
- 500+ Bota Box samples
- Custom #botabrunchgate brunch-inspired tailgate menu
- Event located in high-traffic SOHO location on corner of Lafayette and Houston
- Heavy weekend foot-traffic due to surrounding retail, dining and activities