Bota Box Wine

NYC Pop-Up Brunchgate Event

Edelman PR in Chicago retained the help of EventNetUSA to pull off the ultimate Bota Box Wines #botabrunchgate. The NYC event was open to lovers of all things wine, brunch, football and tailgating.

With custom tailgate-inspired brunch-bites created to perfectly pair with Bota Box wines, guests enjoyed and spread of instagram worthy eats. The fun continued with branded foam pinkies, cornhole games and photo ops.

A LOOK BEHIND THE SCENES

  • Researched, negotiated and booked event venue within strict parameters related to alcohol sampling compliance
  • Managed program according to New York State Liquor Authority regulations
  • Managed all event permitting, special licensing, insurance and legal requirements
  • Designed and produced custom Bota Box inspired rectangular tent to mimic product packaging
  • Recruited, trained and staffed event Brand Ambassadors and catering team
  • Worked with brunchboys influencer to design brunch inspired tailgate recipes perfect for pairing with Bota Box wines

At-A-Glance

  • 300+ walk-in guests during 3 hour event
  • 500+ Bota Box samples
  • Custom #botabrunchgate brunch-inspired tailgate menu
  • Event located in high-traffic SOHO location on corner of Lafayette and Houston
  • Heavy weekend foot-traffic due to surrounding retail, dining and activities

ASK US ABOUT THESE RELATED CLIENT PROJECTS

Leave a Reply

Your email address will not be published.

Fill out this field
Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed

Menu

Request a Quote

Request Quote form

Please select a valid form