Edelman PR in Chicago retained the help of EventNetUSA to pull off the ultimate Bota Box Wines #botabrunchgate. The NYC event was open to lovers of all things wine, brunch, football and tailgating.
With custom tailgate-inspired brunch-bites created to perfectly pair with Bota Box wines, guests enjoyed and spread of instagram worthy eats. The fun continued with branded foam pinkies, cornhole games and photo ops.
A LOOK BEHIND THE SCENES
Researched, negotiated and booked event venue within strict parameters related to alcohol sampling compliance
Managed program according to New York State Liquor Authority regulations
Managed all event permitting, special licensing, insurance and legal requirements
Designed and produced custom Bota Box inspired rectangular tent to mimic product packaging
Recruited, trained and staffed event Brand Ambassadors and catering team
Worked with brunchboys influencer to design brunch inspired tailgate recipes perfect for pairing with Bota Box wines
