To launch its new energy usage app, FPL turned to EventNetUSA for a fun out-of-the-box activation. The solution – treat FPL customers to a summer cool down in the FPL Cooling Station.
Guests download app as entry into cooling station. Upon entry, offical countdown starts. Guests are blasted with cold nitrogren, dropping temperatures inside station by more than 30 degrees! The fun is captured via GIF generator and shared on social media for sweepstakes entry.
Looking for an exciting stunt to grab consumer attention?
At-A-Glance
Museum of Science and Discovery
- 900+ cooling station consumer activations
- 507 total GIF social shares (158% conversion)
Zoo Miami
- 3,850+ cooling station consumer activations
- 650 total GIF social shares (145% conversion)
Homestead Airshow
- 5,000+ cooling station consumer activations
- 2,581 total GIF social shares (143% conversion)
Frost Museum
- 1,300+ cooling station consumer activations
- 670 total GIF shares
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