Megabrand Garnier and upcycling pioneer TerraCycle partnered with EventNetUSA for the Garnier Greener Tour. The tour held events at Wal-Mart’s all over the country to raise awareness about the recyclability of cosmetic packaging, encourage people to think differently about waste, and teach simple ways to have a positive impact on the environment.
EventNetUSA helped Garnier and TerraCycle catch the attention of every Wal-Mart consumer with an impressive glass enclosed truck, Garnier styling stations and games and giveaways located near to the store entrance/exit.
A LOOK BEHIND THE SCENES
- For the Garnier Greener Tour, EventNetUSA produced and managed the glass truck, styling stations, display pieces, games and contests, site logistics for 30 Wal-Mart locations, staffing and routing.
- The glass truck featured interactive education displays demonstrating ways to recycle empty hair care, skin care or cosmetic packaging.
- Each event set-up included Garnier styling stations, TerraCycle collection bins to encourage consumers to recycle empty personal care and beauty items; a TerraCycle representative on site to educate on recycling and upcycling and fun games and activities.
- Brand Ambassadors located near store entrance and exit doors educated passersby on Garnier products, recycling and upcycling as well as passed out product samples.
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QUICK STATS
- 30 Wal-Mart stores
- 36,000+ passive impressions
- 17,000+ active impressions
- 11,000+ direct impressions
- 20,000+ product samples
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