Silk Milk

Coast-to-Coast Guerrilla Sampling

Silk Milk and Cactus Denver partnered with EventNetUSA to introduce Silk On-The-Go Almond and Cashew Milk in strategic markets through aggressive one-on-one sampling targeted to the female demographic.

A LOOK BEHIND THE SCENES

  • Executed two week guerrilla sampling program in key markets on the east and west coasts.
  • Distributed over 45,000 bottles per market, primarily to targeted female demographic
  • Team Silk Brand Ambassadors were heavily trained to deliver key brand and product messaging
  • Produced branded tents, signs and sampling coolers
  • Researched and scheduled gyms, yoga studios, health food stores, retailers and offices with strategic event sampling
  • Measured brand awareness, loyalty and flavor feedback through consumer surveys from event attendees

QUICK STATS

  • Simultaneous key markets on east and west coasts
  • Averaged 9,700 bottles sampled each day
  • 1.4M+impressions

ASK US ABOUT THESE RELATED CLIENT PROJECTS

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