Vlasic turned to EventNetUSA to help launch it’s new farm fresh, all natural Farmer’s Garden Pickles.
The artisanal twist on a summer favorite required a one-of-a-kind activation to win the hearts and taste buds of grocery shoppers, food bloggers, chef’s and pickle lovers alike.
A LOOK BEHIND THE SCENES
- Transformed event trailer into mobile farm-stand inspired pickle bar to deliver farm fresh samples to consumers, top tier food media and social influencers
- Custom routed one month tour of America, sampling at large events, festivals and guerrilla stops
- Recruited, hired, trained and managed team including Tour Manager, Assistant Managers and Brand Ambassadors
- Integrated Facebook with social media staging area and displayed live Twitter feed using Social Wall
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- Over 152,000 pickles sampled (65% above goal)
- 308M impressions generated (301% above goal)
- Featured on Today, Every Day with Rachel Ray and Hungry Girl
- Traveled to 5 major markets across America
- VIP tasting, pairing and chef pickling demonstration with Chef David Burke in New York City, hosting the nation’s most influential food bloggers